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Cactus Jam:Sustainable Value Added Food from Cactus

Innovator ID

SNDMAC011

Cactus Jam converts drought-tolerant prickly pear cactus into a nutritious, colorful, and sustainable jam that supports eco-friendly food innovation

  • Arid and semi-arid regions face challenges in utilizing resilient native crops effectively. The prickly pear cactus (Opuntia spp.), although rich in bioactive compounds, vitamins, and antioxidants, remains underexploited in food processing. Farmers in these regions often struggle with low crop diversity and limited income opportunities due to harsh climates and lack of value-added products.

    Cactus Jam addresses these issues by transforming the prickly pear cactus into a functional food product with high nutritional and commercial potential. It not only reduces agricultural waste and promotes sustainable desert farming but also caters to the growing consumer demand for natural, health-oriented, and eco-friendly foods. By creating a value-added product with unique color, flavor, and health benefits, this innovation contributes to economic empowerment and sustainable agriculture.

  • Cactus Jam turns underused prickly pear cactus fruit into a flavorful, nutrient-rich jam. It provides farmers new income streams, supports sustainable agriculture, and offers consumers a healthy, eco-friendly, and unique fruit product that blends tradition with modern food innovation.

  • Health-conscious individuals, urban households, eco-friendly consumers, local food markets, restaurants, hotels, and export-based organic food retailers.

  • Customers benefit from a unique, locally produced, and health-promoting jam made from natural cactus fruit. It offers distinctive flavor, visual appeal, and nutritional value, supporting sustainable farming and environmental well-being—making every purchase a contribution to responsible food innovation.

  • We Would Require Support In the Following :

    Technical and Product Development Support; Mentorship and Expert Guidance; Funding and Financial Assistance; Market Research and Business Planning Support; Intellectual Property (IP) and Legal Support; Infrastructure and Prototyping Facilities; Networking, Collaboration, and Investor Connect

    Capital to achieve the desired outcome, we would require 

    ₹25–50 L, partial plan

    And would be required for

    Prototype Development Support; Research, Design & Validation Funding; Business Model & Market Access Support; Pilot Testing and Field Trial Support

  • Expected Return Should Be in:

    Less than 3 years

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