College students and young adults often struggle to find unique, affordable, and personalized art products that match their aesthetic preferences. Most available options are mass-produced, expensive, and lack individuality, especially for customers who enjoy niche styles like cottagecore or dark academia. Additionally, the demand for custom, handmade gifts and decor has grown, but many small creators lack a structured approach to deliver them.

The Yaqoota Burhanpurwala Art Stall solves this problem by offering a wide range of customizable handmade products such as bookmarks, 3D mini murals, fridge magnets, greeting cards, and curated “Mystory” gift boxes. Each piece is tailored to customer preferences—from colors and motifs to themes—making art both accessible and personal. By merging practicality and creativity, the business caters to a growing community of students and young adults who seek meaning, emotion, and uniqueness in what they buy.